Before learning about how to develop a high converting Shopify store, check out our guild on How to Get Started On Shopify in 2022 (Step-by-Step Guide)
You want to make sure you convert as many shoppers as possible, but it’s hard to do with a generic storefront.
Sure, your shop is filled with beautiful products and comes with a number of features to make you stand out from your competitors but if you don’t know how to run an effective conversion marketing strategy, it won’t do you any good.
Fortunately, there are some simple hacks you can use to boost your conversion rate and start making more sales today.
After years of trying different things, I’ve finally figured out some of the most effective ways to drive more traffic and earn more sales.
Once you implement these methods, you’ll be amazed by the results.
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1. Start with a simple design that’s easy to navigate and aesthetically pleasing.
Your shop’s design is critical because it will either engage your visitors or turn them away.
Don’t underestimate the importance of first impressions.
Don’t try to do too much with your first design.
Narrow things down to simple and make it easy for your customers to have a positive experience.
Because it’s your shop’s main call to action, you should try to make your button as appealing as possible.
Customize the colors so they match the rest of the design and stand out from the crowd.
Use imagery that resonates with your brand.
Make sure your buttons aren’t too big, don’t be afraid to keep things simple, and use a design that allows for easy navigation.
Your goal is to have as many people engaged with your store as possible.
2. Make Your Store as Easy as Possible to Navigate
How easy is it for shoppers to find what they’re looking for?
Can they find products quickly or do they have to press a ton of buttons?
If you want customers to stick around, you have to make sure that your store is intuitive and easy to navigate.
If you have long descriptions and a complicated menu, your visitors will get frustrated because they’ll have a hard time finding their way around.
Make sure that everything is in the right place and if it isn’t, start moving things around so everything comes together.
Don’t feel like you need to add every feature under the sun just yet.
Start with a simple design and try to make it as easy as possible for people to shop around.
3. Make Sure Your Page is Mobile Friendly and Optimized for Google Searches
Mobile users are less likely to buy online, so if you don’t optimize your website for them, they’ll be reluctant to visit.
It’s important that your website works well on mobile devices.
Mobile-specific searches are more than double on smartphone searches over desktop searches and keep growing year by year.
The fact is that mobile users want websites that work well on their phones, so make it easy for them to find the information they need.
Make sure that your mobile site is responsive.
Responsive websites make it easy for mobile users to navigate and help them get the information they need.
You should also optimize your page for the Google search engine.
Google favors websites that are mobile-friendly and you can use their “mobile-friendly” tool to check if your website is optimized for all of their search engines.
4. Add high-quality sales copy that gets the attention of your visitors.
When a prospective customer is looking for a product, the last thing they want to see is a boring copy that doesn’t help them make a decision.
Your copy should use words and sentences that are easy to read, yet compelling enough to convince people to purchase.
Consider what your ideal customer is searching for, and how you can help them find what they want.
If they’re looking for high-quality products, you should highlight them in your text.
If they have a question about the product, you should answer it.
You don’t want to give away too much, but you should present enough information to make the sale.
Once someone is on your site, they want to see high quality images of the product before they buy it.
Make sure every product comes with an image and high-quality description.
Tell customers everything they need to know without being promotional or overly sales orientated.
5. Add a call-to-action button that’s easy to click.
You should always have a call-to-action button on your landing page.
This is the point where shoppers will make a decision about whether or not to click and buy from your store.
Your call to action should be visible and clear so people know exactly what you want them to do next.
There are many different types of CTA buttons, but the most effective one is the button that makes it easy for people to click it.
Your call-to-action should make sense and be simple to understand.
For example, “Add to cart” is often used because it provides the most information in a simple way and is the most likely to get clicked.
Your buttons should stand out so people notice them and they shouldn’t be buried in your design.
6. Find a way to stand out from the crowd.
Being different is more important than ever because you want your visitors to be willing to come back and click through on your site.
To have an effective marketing strategy, you should offer a product that’s different from what other people have in their shop.
That way, everyone who visits your shop will remember it and be eager to come back for more.
Being creative is essential with online marketing because your offers have to be unique and appealing.
The more original you can be, the better chance you have of getting people’s attention.
7. Provide a Support Page with Helpful Tips & Strategies.
Very often customers are on the fence about making a purchase, and sometimes they don’t make the right decision.
If they find themselves confused or unsure what to do next, they’ll likely just leave.
Many people don’t realize that online retailers have support pages that are meant for free help.
Your support page is your chance to provide something extra and show you’re dedicated to helping customers succeed.
Consider the most common questions people have about your products and provide answers.
You can also encourage visitors to return with discounts or special offers.
Keep your support page up-to-date so people know you’re there for them whenever they need help.
8. Include a Clear Return Policy & Customer Service Contact Info.
The majority of online shoppers want to know that they’re protected whenever they make a purchase.
They don’t always understand the terms and conditions, and you can take advantage of that by providing an easy-to-understand return policy.
If they see that you have a generous policy, they’ll be more likely to buy from your store.
Your return policy should be clear and concise.
You want to make it easy for anyone to understand what’s acceptable for a return, and you should provide contact information.
Don’t be afraid to provide free shipping, and make sure that you offer an easy way for customers to get it back.
It doesn’t hurt to show your customers that they’ll still earn money with their purchase by offering them a money-back guarantee.
9. Make the checkout process as simple as possible
Saving time and ensuring a smooth checkout process are both essential for effective conversion.
You want to make sure that your customers don’t have to spend too much time in your store, so you should think about how the process works.
Your customers need to be able to get their order in quickly and easily, so consider how you can do that.
If there’s a lot of information that needs filling out or it’s difficult for them to get started, they’re likely not going to buy.
You also want to make sure you’re providing an easy-to-understand check-out process.
If it’s too complicated or lengthy, your customers are likely not going to buy.
Make the checkout process as easy as possible and they’ll be more likely to buy from you.
10. Make your brand stand out.
Think about your brand and what differentiates you from the crowd.
You should be providing more than just a place for online shopping.
Your brand should have a unique feeling to it that makes people remember you as different and special.
People buy from stores because they’re interested in what they have to offer, and your brand plays a major role in that decision.
There are many small details that make a big difference, so think about what makes your brand interesting and special.
If you want to stand out in your industry, you have to start from the beginning and make everything about your store stand out.
12. Live Chat Feature
Live chat is a great way to stay in touch with customers and keep them happy.
The reason you want to live chat is so you can provide support and answer any questions that people have about your products.
If all people have to do is ask a question, they’ll definitely want to buy from your store.
It might not seem like much, but if a person is complaining or has issues with your product, you need to make sure they’re being dealt with immediately.
Your customers’ happiness is the most important thing to keep in mind because they’re the reason your business exists.
If you want to make sales, you need to keep your customers happy.
13. Use an affiliate program to help drive visitors and sales to your online shop.
Affiliate marketing is a popular and effective way to increase your income stream.
If you have a successful affiliate program, you can attract more visitors who will buy from your online shop.
You have to make sure that your affiliate program is something that people want to participate in, otherwise, it won’t be as effective.
You need to make your affiliate program attractive and easy to join.
Make sure that your affiliates know that you’re willing to help them, and you’ll get more people joining the program.
Provide a generous amount as an affiliate fee or signing bonus, and show that you’re an honest business.
If you’re serious about joining an affiliate program, make sure that it’s run by professionals who can help manage the program.
14. Personalization is the key to success.
Personalization is crucial when it comes to marketing online because it helps you stand out from all the other stores.
Customers want to know that they’re getting the best possible experience whenever they buy from a store, and personalization can make that happen.
Be sure that you’re providing personalization in your design and website layout so you’ll be noticed easily.
Provide more information about your products by showing pictures and videos of your products in use.
If you want to build a loyal customer base, personalization is one of the first things you need to think about.
Make sure that you’re doing everything possible to make people feel like they’re making the right choice when they buy products from your store.
15. Cash Back Mechanism and Free Shipping offers are great ways to increase conversions.
Cashback mechanics and free shipping offers are great ways to get people to purchase from your shop.
No matter how low the cost of an item is, no one wants to spend any money.
Offering cash-back mechanics will help convince your customers to spend money.
It’s a great way to close sales and help you build up your customer base.
You can also provide free shipping on select items as another way of increasing conversions and sales.
What most people don’t know is that you can actually get free shipping by making a purchase of a certain amount.
You don’t have to offer free shipping all the time, but doing it around the holidays can be a great way to bring in extra sales.
You have to make sure that you’re offering something that your customers will value and want in order for you to get the best results.
16. Provide Limited Time Offers & Discounts
Give your customers a reason to make a purchase right now because they won’t have that chance again.
There are countless methods you can use to do this, but the key is to make sure that you’re not making it difficult for people to buy from you.
If you want people to buy from you, make it as easy as possible.
In addition to limited-time offers, offering discounts can help get your customers more interested in buying from you.
You need to make sure that the discounts are beneficial for your online business because it’s tempting for people to get money back if they don’t really gain anything.
People will be more likely to order things at a cheaper price because they’ll save money later on down the road.
17. Make Upsells and Cross-Sells a big part of your success.
You should never make the mistake of thinking that selling one product is enough.
Doing this will make you less money, so you have to add another product to get more sales.
This is the wrong approach because it only puts more work on your shoulders and takes away from your sales.
Up selling and cross-selling are great ways to get more of the product people are interested in buying from you.
18. Use Reviews to your advantage & improve the overall experience for your customers.
Use customer testimonials to help get more traffic and improve the shopping experience for potential customers.
If you have good reviews, they will help convince people to buy from you because they know that you have quality products that they’ll love.
You want to make sure that your customers have a positive experience and get what they’re looking for.
If you let people know about the problems you’ve had with other stores brand, this can damage your reputation online.
There are many companies that sell products online and they can be a great source of revenue.
However, there aren’t many people who know how to do it well.
If you don’t have the right tools or knowledge, it’s easy to fall prey to certain mistakes that could end up costing you a lot.
A few basic rules to follow can help you build a successful online store.
These may not be the only steps that you will use, but they should serve as a good template.
This isn’t rocket science, but there are still some pretty important details that can make or break your eCommerce business.
You just have to figure out how to take advantage of them.
Need Some Help?
Never fear, we are official Shopify Partners with experience in developing successful stores for a variety of clients. If you are interested in our services and would like to check out our packages: tap here.