When you use Google Ads, you can drive online and in-person sales conversions.
If your business is successful, this is an easy step for the mid-to-low-funnel customers that come from those conversions. It’s also good for driving in more potential sales with less effort than it takes to find them on your own.
For a company like yours that has a lot of products and services, this is an essential part of running your business for the maximum profit possible.
It’s important to know all the available tools and how to use them for your business. It’s not just about the ads and keywords. There are powerful options for remarketing, negative keyword lists, bidding, and goals.
Google Ads: Opportunities for Advancement
AdWords has been helpful to many businesses. It provides a way to get your company’s name out in front of possible customers who are going online to search for companies like yours.
Google Ads enables businesses of all types and sizes to advertise in front of those internet users. There are different types of ads that can be run to target different customers:
• Search Ads from Google Search.
• Display Ads from Google Display Network.
• Video Ads campaigns
• Remarketing & Retargeting Ads campaigns
• Shopping Ads campaigns
• App campaigns
“To use them effectively, you have to understand how they work. The goal of everyone is to get more clicks and conversions. You’ll be able to use them better with the right knowledge and experience.”
5 Ways Google Ads Can Advance Your Business Goals
Google Ads has been successful for businesses of all types and sizes. The following five ways can help any business run more efficiently, save time, and increase sales.
1. Develop Your Brand Awareness
Every business has a message. The more people you can get to know who say “Our company” as a brand name, the better chance you have of connecting with potential customers.
Brand awareness is the basis for how close a customer will become to your product or service. It can be difficult to get new people to hear you, but it’s possible.
When you do this, you’re adding value to the customer while they’re reading your ads. The more they are connected to your brand and to what you’re saying, the closer they become to taking action.
2. Make Google Ads Target Ads
You can use Google Ads to create targeted ads. (Think of them like emails or direct mail.) You’re targeting a specific group of customers with something in common.
You might target customers who are looking for your type of product or service. Or you may target people by location and language. This helps get the right message in front of the right customer.
Here are some examples to help you target most customers:
• Target customers based on industry, job title, or location
• Target people who are interested in these products and services
• Target people based on keywords.
• Target people based on age or personality.
• Target people because they have visited your competitor’s site.
“Google Ads can make your campaigns more efficient and more effective.”
3. Goals and Remarketing to Reach Specific Customers
A goal is a specific action you want customers to take. Many businesses use goals to easily measure success, and the data shows to be useful. Goals are one way Google Ads helps you advance your business.
When you set a goal, you can see how many people are taken through the various stages of what your ad is claiming to do.
You can also use remarketing with Google Ads. This tool lets you advertise to customers who have previously visited your website. You can do this with ads that are on the same site or with ads on other sites.
4. Save Time and Money with Targeting
When you use targeting, you can narrow down the number of customers who see your ad. This saves you money because your ads are seen by a smaller group of people.
Google Ads’ targeting lets you take fewer people through your sales process, which means that fewer people become qualified prospects. This saves time because you don’t have to contact as many people. And saving time is the most important part of running a successful business.
Google Ads’ targeting also saves you money because you’re bidding less. Bidding less means your ads will spend less money on AdWords.
5. Make More Profitable Marketing Decisions
There’s no question that Google Ads can be used to increase your business’s profit. This section takes you through the ways in which you can use them to make marketing decisions.
At the end of the day, you want to make a decision that will lead to more sales. Google Ads lets you do this by making the best marketing decisions possible. You can do this by adjusting your bids, adding different targeting options, and expanding your AdWords account.
How to Choose The Right Campaigns in Google Ads
A Google AdWords campaign is simply a way to advertise on Google. You can set up as many ad campaigns as you want for every single type of marketing activity you run…
“The goal of everyone is to get more clicks and conversions. You’ll be able to use them better with the right knowledge and experience.”
There are many ways you can design a campaign. Here are the main ones:
1. Selecting ad copy and designing ad images
Advertising messages are designed to attract customers. You want your potential customers to be interested in what you’re selling.
2. Choosing keywords and phrases
Keywords help you get the right customers to view your ads. You want to choose the best keywords that will bring in customers who are most likely to buy your product or service.
3. Setting your daily budget and schedule
You can set a daily budget for each campaign you create. You’ll know exactly how much money you want to spend every day.
You also can set specific days of the week to run your ad campaigns. This helps you advertise at certain times of the week. This is important if you have a product or service that can be used any time of day.
4. Test and monitor performance
“Many businesses use goals to easily measure success, and the data shows to be useful.”
As you test and monitor your performance, you will learn what works best for your business. This is the best way to find out which campaign will help you earn the most profit.
Get help from the professional
If you are having trouble with your campaigns, it is a good idea to get help from a PPC agency that can handle your campaign management. We highly recommend ROI Amplified to help you get the most out of your Google ads.
ROI Amplified wants to help you reach your potential customers, and we know how important that is. We will make sure you are using Google ads in the best possible way and that they’re helping your business grow. If you have questions about using Google Ads, please contact them here.