Many businesses in Orlando rely heavily on online advertising to attract customers.
Pay-per-click advertising is one of the most effective ways to reach a wide audience, and by letting your ads appear in front of people who are already specifically searching for what you offer.
A lot of businesses in Orlando are moving towards growth focused PPC strategies because it’s less expensive than most other types of online advertising.
Businesses that are having success with pay-per-click advertising are typically using it to generate traffic, leads, and sales.
If you’re thinking about trying pay-per-click advertising in your business but aren’t sure where to begin, here’s some information to help you get started.
Define Your Goals
Before you start PPC advertising, you’ll need to define your business’s goals for doing so.
Decide what you want your online advertising to accomplish and then create an advertising plan that focuses on those goals.
After you’ve set your goals, it’s time to think about your advertising budget.
Know the Risks & Profits Available
On average, businesses can expect to see a 25% return on their advertising budgets for PPC advertising.
Of course, this number will vary depending upon the type of business you are running and how much money you spend on PPC.
Most businesses that use PPC also run other forms of online marketing in addition to PPC. For example, search engine optimization (SEO) is a very effective way to increase your website’s visibility.
Running your business’s entire advertising campaign with PPC is not generally recommended because it can be risky.
PPC works best when it complements other forms of online marketing services.
It’s also important to note that every business’s advertising budget is different, so you’ll need to know what you can afford to spend before you start making decisions about what type of advertising will work best for you.
Pick the Right Keywords
Keywords are a very important consideration when picking a PPC campaign.
Many businesses start out with a set of specific keywords that they want to be able to target.
However, there’s no reason that you can’t begin paid advertising without a list of keywords in mind.
Instead, it’s much better to spend time researching what other businesses in your industry are using as well as determining your target audience.
This should help you determine which keywords are best for your google ads campaign.
Tips: Make sure Negative keywords are added to your ads. Negative keywords are key phrases that you don’t want your PPC campaign to come upon.
Make sure Your Ad Copy Is Top-Notch
You need to use some of the top tactics when you are writing compelling PPC ads.
Because your ad copy is the only thing that people will read before they decide to click or move on, you’ll want to make sure that it’s well-written.
Your ads should have a clear call to action and give your customers a reason to take action.
Your headline should be a compelling way of drawing your customer’s attention, and you’ll want to include a unique value proposition so that your ads stand out from the rest.
In addition, you have to have a clear description of the product or service being offered so that people can easily understand what they’re getting with one click.
Landing Pages Are Important
One of the best things you can do to improve your chances of landing a customer is to have a dedicated landing page for each keyword you choose for your PPC advertising.
Your landing pages should focus on driving customers to take action.
Your landing pages should also have a specific message and offer so that your customers can easily find the answers to their questions and understand what you’re offering.
Run Tests, Then Analyze the Results
It’s important to note that PPC advertising is like any other form of marketing in that it requires a good deal of testing before you can really understand what works and what doesn’t.
Even a successful PPC campaign requires changes.
Setting up a series of tests can provide you with a better understanding of how your audience is interacting with your ads and give you more information on how to tweak your campaigns so that they convert at higher rates and lower costs.
If you’re looking for more information on PPC, you may find it helpful to talk to an ad agency in Orlando.
Track Your Metrics
One of the most important things to track is your return on investment (ROI).
This will include tracking how much your PPC marketing costs compared to the number of sales it generates.
If you find that you’re making money with PPC but not spending enough to cover the costs, this could indicate that you are running your campaign in the wrong location or are targeting the wrong people.
To help you track your ROI, most pay-per-click systems include reports that can show how much money you’re making per ad compared to the total number of ads ran.
This can also help you see whether or not one keyword is bringing in more sales than another.
Over to You
Although pay-per-click advertising is a highly effective way to advertise to your target market, it’s important to remember that it can be risky.
While this depends upon the size and type of business you’re running, you should consider what your return on investment will be before investing in PPC advertising.
If you’re working with a PPC agency in Orlando, they may be able to help you determine the best type of campaign for your business so that your ads reach the right audience and convert at a high rate.
Contact Us Today!
If you’re searching for a digital marketing company in Orlando, FL, please call us at 831-350-0155 or use the form on our website. We are the leading Orlando PPC company with the skills and experience to help you get the most out of your PPC ads.
Our knowledgeable staff can help you manage your online advertising or develop PPC ad campaigns from scratch. With our custom PPC services, you can get the most out of every cent of your budget, no matter what size your business is or what your budget is.